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About Us

PFC (Profitable Farming Company Ltd.) was established in 2001 by Richard & Elizabeth Snell and their son Andrew. The Company's heart is rooted in farming and the Snell family have farmed in North Devon since before 1700AD and the current generation still run a 125Ha arable/grass farm to this day.

PFC are the EAME (Europe, Africa, Middle East) importers of the Harvest Tec equipment and Preservative range.  Harvest Tec are based in Hudson, Wisconsin, USA. Harvest Tec have been developing high quality forage preservation products for over thirty years. Jeff Roberts is the President of Harvest Tec and has built the company on the ethos of quality and sustainability. Harvest Tec launched the first automatic applicator into the North American market in 1996 and has progressively developed equipment for all makes and models of balers. PFC sold the first equipment into mainland Europe in 2006 and are now supplying equipment to over 25 countries. 


Supply Partners


MF                  NH              Case IH        Kuhn

AGCO                    CropSaver                 Thirty Plus          HT           

BC                                                                                                                         BC


We are a specialist in the baler accessory market for precision moisture, application and traceability products.  Customers who demand precision moisture and application system with preservative products appreciate our expertise in the field. When it comes to baling silage, hay and straw we pride ourselves at being the best in the field by providing high quality products with superior backup and knowledge of the systems.


Our target is simple: make the customers baling operation simple with larger outputs with high precision equipment to suit all crop types that are baled.  With this I mind, all the our highly sophisticated products are designed to operate with no or minimal input from the operator working in unison with the balers system


Hay bales in field



  • Strongest and most effective Preservative on the market, designed for hay & straw preservation
  • Market leading Moisture meter for precision and range (8% to 70% large square balers, 8% to 60% round balers and 8% to 32% conventional balers)
  • Automatic Applicator (ISObus or iPad app operated)
  • Available for all brands and bale types and sizes
  • A premium specification application system is designed for all balers with no or little fabrication required
  • Bale marker for highlighting the wet flakes in a bale
  • Tagger for full crop traceability form field to end user (Currently not available in the EU)
  • GPS yield mapping


hay bale


Richard Snell: Managing Director

Elizabeth Snell: Director

Andrew Snell: Technical Director UK & EU

Martin Hobbs: Product Specialist UK and Eire

Jan Clark: Office Administration

Alison Yeo: Accounts