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PFC are the hay and straw baling specialist, and what we mean by this is that we offer products and service that are the best in the field for hay and straw preservation. We offer the only Precision Moisture Meters, fully Automatic bale application equipment, and Traceability with feed analysis for Alfalfa (Lucerne)

PFC (Profitable Farming Company Ltd.) was established in 2001 by Richard & Elizabeth Snell and their son Andrew. The Company's heart is rooted in farming and the family have farmed in North Devon traceable to before 1700 AD and the current generation still farm to this day in North Devon.

PFC are the importers of the Harvest Tec equipment and Preservative and supply the EAME region (Europe, Africa, Middle East and Russian Federation). Harvest Tec are based in Hudson, Wisconsin, USA. Harvest Tec have been developing high quality forage preservation products for over thirty years. Jeff Roberts is the President of Harvest Tec and has built the company on the ethos of quality and sustainability. Harvest Tec launched the first automatic applicator into the North American market in 1996 and has progressively developed equipment for all makes and models of balers. PFC sold the first equipment into the UK in 2002 and mainland Europe in 2006 and are now supplying equipment to over 34 countries.


Along with our regular supply to the UK, Ireland and mainland Europe we currently supply two of the largest farming operations in the world, one in Russia farming over 1.75 million hectares (4.4 million acres, which has arable cropping, pigs 10% of Russian pork supply, poultry and the largest beef producer in Russia) we are supplying equipment for their baling operation to ensure quality hay to feed 200,000 suckler herd of beef and fattening stock. We are also supplying a large hay operation of pivot irrigation alfalfa hay in the Egyptian desert, supplying automatic applicators, Tagger identification, RFV feed analysis whist baling and GPS yield mapping and of course Baler's Choice hay preservative on an initial 100,000 hectares (250,000 acres) of alfalfa hay for the Middle Eastern dairy market


Supply Partners


MF                  NH              Case IH        Kuhn

AGCO                    CropSaver                 Thirty Plus          HT           

BC                                                                                                                         BC



We are a specialist in the baler accessory market for precision moisture, application and traceability products.  Customers who demand precision moisture and application system with preservative products appreciate our expertise in the field. When it comes to baling silage, hay and straw we pride ourselves at being the best in the field by providing high quality products with superior backup and knowledge of the systems.


Our target is simple: ensure the customers baling operation is simple with larger outputs of quality forage, provided with high precision equipment to suit all types of crop that are baled.  With this in mind, all the our highly sophisticated products are designed to operate with no or minimal input from the operator working in unison with the baler system


Hay bales in field



  • Strongest and most effective Preservative on the market, designed for hay & straw preservation
  • Market leading Precision Moisture Sensor with a range  of 8% to 70% large square balers, 6% to 60% round balers and 8% to 32% conventional balers)
  • Automatic Applicator (ISOBUS or iPad app operated or baler Intergrated)
  • Available for all brands and bale types and sizes
  • A premium specification application system is designed for all balers with no or little fabrication required
  • Wet Bale Dye Marker for highlighting the wet flakes in a bale
  • Tagger for full crop traceability form field to end user (Currently not available in the EU)
  • GPS yield mapping


hay bale


Richard Snell: Managing Director

Elizabeth Snell: Director

Andrew Snell: Technical Director UK & EU

Martin Hobbs: Product Specialist UK and Eire

Claire Jelfs: Office Administration